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AGENDA: Tuesday, November 15, 2016

07:00 am
BREAKFAST AND REGISTRATION
08:00 am
The 3 P's: Prosecution, Portfolio Management & People

The management of your IP portfolio is the nexus of four essential components: prosecution, portfolio management, competitive intelligence and business goals. From working with R&D, deciding what to file, what to keep, the competitive landscape and how to manage your portfolio - all are central to your success as an IP leader. This panel tackles how to use a combination of offensive and defensive strategies to develop a robust intellectual property strategy that aligns with your business goals.

This panel will explore:

  • Portfolio management and prosecution as the innovation gatekeeper
  • Patent prosecution in the era of IPRs, CBMs, ALICE and Octane
  • Due diligence: internal analysis, competitive landscape and the business goals
  • Evaluating your portfolio’s health: signs of vitality and red flags








09:00 am
Post Issuance Proceedings for 2017 and beyond: Plaintiff and Defensive Perspectives

What will 2017 hold in store for Post Issuance Proceedings? The statistics have shift slightly to make PIP still favorable to the defendant, but not quite the patent killer that it was. Have the weak and badly crafted patents been flushed out of the system? 

This panel will examine:

  • How is the environment and where are we heading?
  • An overview of PTAB Statistics and what are they telling us
    • Do we have enough to start benchmarking?
  • The impact on defending against NPEs
  • Pitfalls to avoid and strong strategies to employ
  • How should this fit into to your overall litigation strategy?




10:00 am
Aligning Your Enforcement Strategy with Business Goals

Enforcing your IP rights in 2017 is going to be complicated. Before litigating an important question to ask is how is this serving the business needs? Is your case as strong as you think? Does Management have the fortitude to follow through? Do you have the internal resources in place? Are you working with the right outside counsel? 

This panel will examine:

  • Internal Due Diligence: are your patents strong enough?
  • Aligning your enforcement strategy with your business goals
  • Managing internal resources: Management, R&D Legal team – Are you ready?
  • Engaging outside counsel & managing costs
  • The keys to litigation success: prepare to succeed or prepare to fail






10:00 am
NETWORKING BREAK
11:00 am
From Reactive to Proactive: Defensive Litigation Strategies

If you have an IP portfolio, innovative products or produce substantial revenue, you will get sued. Whether you are accused of infringement from an NPE or another operating company, IP Litigation is a risky business with high stakes. The environment still favors the defendant, but what effective and efficient strategies in today’s environment?

This panel will examine:

  • You will get sued: proactive preparation strategies
  • What to do when approached: Engaging and understanding motivation
  • Preparing your defense: Buy time, maximize resources, know the endgame
  • Anticipating enforcement strategies and formulating your responses
  • Considering the consequences when defending against rivals




12:00 pm
LUNCH BREAK
12:00 pm
Lunch 'N' Learn

Cost-Effectively Uncover High Quality Evidence of Use

Evidence of use is crucial for creating, demonstrating and extracting patent value. Finding it can be a challenge, and not all evidence of use is created equal. In this hands-on session, attendees will learn how to save time searching for quality EoU as well as how to expand the revenue coverage for infringement contentions. In addition, participants will have an opportunity to explore TechInsights’ technical analysis archive.



01:00 pm
Roundtables

Round-Tables (Attendees are in-house counsel only – except moderators)
Four rotating, 20-minute discussions hosted by a topic expert.

  • Roundtable 1: Strategies for In-house Creation and Management of a Patent Program
    Ron SchoenbaumPartner, Knobbe Martens
  • Roundtable 2: Don't Win the Battle & Lose the War: Preparing to Prevail at the Federal Circuit Through Proper Prosecution and Litigation Strategies
    Jon Trembath, Partner, Lathrop & Gage
  • Roundtable 3: A Balanced Enforcement Strategy For Operating Companies
    Fabio Marino, Partner, McDermott Will & Emery
  • Roundtable 4: Implications of an Active Supreme Court in IP Litigation
    Matthew Becker, Partner, Axinn, Veltrop & Harkrider LLP

Click HERE for more information









03:00 pm
NETWORKING BREAK
03:00 pm
DTSA: The Strategic Implications for Trade Secrets

IP professionals are taking a close look at trade secrets, especially if their products can’t be reverse engineered or hacked. In light of the DTSA, how should IP professional view trade secrets? The human element is always the most difficult to manage with trade secrets: managing employees and running the program can be labor intensive. Clearly, there are advantages and disadvantages to trade secrets.

This panel will examine:

  • Trade Secrets vs Patent: What are the criteria for using trade secrets?
  • How can Trade secrets be used in tandem with Patents
  • Key elements of running a trade secrets program
  • What happens when there is a breach?






04:00 pm
KEYNOTE: Data as Intellectual Property and Data Licensing

Companies are increasingly understand the value of their data as a business asset and the opportunities to drive revenue through their data. In order to protect data companies are moving to intellectual property rights through patents, trade secrets, copy right laws and licensing agreements.

 This panel will examine:

  • How data is protected as IP:
    • Trade secret
    • Copyright
    • Patent protection
    • Data as an intangible property
  • Approaches to Data Licensing:
    • License scope
    • Original vs derived
    • Considerations & payment terms


05:00 pm
COCKTAIL RECEPTION