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AGENDA: Wednesday, June 1st, 2016

12:00 am
LUNCH BREAK
07:30 am
BREAKFAST & REGISTRATION
08:30 am
The 3 Pillars of IP Strategy: Patent Prosecution, Portfolio Management & Due Diligence

The management of your IP portfolio is the nexus of three essential component: prosecution, portfolio management and due diligence. From working with R&D, deciding what to file, what to keep, the competitive landscape and how to manage your portfolio, all are central to your success as an IP leader. This panel tackles how to use a combination of offensive and defensive approaches to develop a robust intellectual property strategy that aligns with your business goals.

This panel will explore:

  • Working with, educating and managing R&D
  • Building a prosecution strategy that aligns IP and business goals
  • Conducting due diligence in advance and in the moment
  • Evaluating your portfolio's health—signs of vitality and red flags








09:00 am
When To Trade Secret and Managing a Trade Secret Program

In the current landscape, IP leaders are looking at trade-secrets with a new found respect. In the right situation it may be better to keep certain innovation and technologies as a trade secret instead of patenting them. Once a trade-secrets program is in place, it must be managed well, which means managing process and people. What are the best ways of approaching trade secrets?

This panel will explore:

  • When does it make sense to trade secret instead of patenting
  • Proactive strategies for implementing trade secrets
  • What is the corporate culture and will it have to change
  • NDAs & Confidentiality Agreements – vendors and employees
  • Social Media
  • Reactive strategies – after a breach








10:00 am
NETWORKING BREAK
10:00 am
A Balanced Enforcement Strategy For Operating Companies

In today’s post IPR Nautilus and ALICE world enforcing your IP rights is complex and challenging. Understanding what you have and how you can enforce your IP when needed is fundamental part of your IP strategy.  What is the strategic outcome of your enforcement and how will this strategy impact the rest of the company – does it serve your organization core goals.

This panel will examine:

  • Internal Due Diligence – are your patents strong enough
  • How Your Enforcement Strategy aligns with Business Goals
  • Enforcement aligned with a monetization program – Are You Brand Conscious
  • Engaging outside counsel & managing costs
  • The keys to litigation success – prepare to succeed or prepare to fail








11:00 am
A Defensive Litigation Strategy

Post AIA, the pendulum has swung slightly in favor of the defendants. However, NPEs are still pursuing their business objectives, while many operating companies jump to litigation to bring defendants to the negotiating table. However, successful defense strategies against other operating companies are very different from those for NPEs; therefore, it's essential to develop a defensive strategy adapted to NPEs and Operative Companies.

This panel will examine:

  • You will get sued... best proactive preparations strategies?
  • What to do when approached—engaging and understanding motivation
  • Preparing your defense: buy time, maximize resources, know the endgame
  • Anticipating enforcement strategies and formulating your responses
  • Considering the consequences when defending against rivals






01:00 pm
Round-Tables

 Three rotating, 25 minute discussions hosted by a topic expert

(Attendees are in-house counsel only - except moderators)

 

  • Roundtable 1: Think Fast And Spend Wisely; Best Practices In Invention Disclosure Management And IP Budget Forecasting
    Joseph Corrales, Strategic Account Manager, Questel
  • Roundtable 2: The Need For An Adaptive IP Strategy In An Evolving Business Landscape
    Amy C. Chun, Partner, Knobbe Martens LLP
  • Roundtable 3: Creative Collaboration with Outside Counsel for Effective Domestic and Foreign IP Management
    Alan Hale, Partner, Chang & Hale LLP

 

Click HERE for more details







03:00 pm
NETWORKING BREAK
03:00 pm
Keynote Presentation: Building a Culture of Innovation From the Law Department Out

With companies getting leaner, pure R&D is one of the things that gets cut as companies focus on faster to market, fast following and quicker ROI. All of that can run counter to a culture of deep R&D and innovation.  While the law department can't single-handedly change a corporate culture, it can be done, at least incrementally.



04:00 pm
COCKTAIL RECEPTION