AGENDA: Wednesday, November 1st

07:30 AM
08:30 AM
The “New Normal”: A Push to Quality in Prosecution and Portfolio Management

Quality patents are the only way forward in your filings and portfolio in today's post AIA landscape. To overcome legal and business challenges, companies must be more thorough in core elements like portfolio management, patent prosecution and resource allocation. Meeting these fundamental shifts means counsel must go beyond the standard clearance efforts and engage stakeholders at all levels of the organization to achieve a fully aligned patent strategy.

This panel will explore:

  • Portfolio management and alignment to core organization goals
  • Developing a more sophisticated patent prosecution strategy
  • Portfolio evaluations: Due diligence, market competitiveness and
    internal analysis
  • People, process and resource coordination

09:15 AM
Building a Defensive IP Strategy: Leveraging the Favorable Landscape

The landscape has long been favorable to the defendant, but recent decisions are pointing towards the patent owner. As the winds shift, are you leveraging your defensive strategy beyond IPRs? If patent owners do bring a case now, it will be a strong one; so the ability to be prepared with your defensive strategy is key. Preparing your resources, team and portfolio means you will be less reactive.

This panel will explore:

  • Preparing your defense and aligning with organizational resources
  • Scenario planning: What to do when approached?
  • Anticipating enforcement strategies
  • Considering the consequences: Going beyond just the financials

10:00 AM
10:30 AM
Enforcement as an Operating Company

IPRs have made patent enforcement a tougher and more complex undertaking. Nevertheless, it remains a crucial tool in safeguarding the essential business assets that are patents. You have to understand what’s in your portfolio, the capabilities of the opposition and most importantly be ready to face an IPR. Successful enforcement requires communication across the organization as well as buy-in from high level decision makers.

This panel will explore:

  • The keys to litigation success: Prepare to succeed or prepare to fail
  • Engaging outside counsel & managing costs
  • Reevaluating and updating IP enforcement plans
  • Running more in-depth due diligence
  • Allocating and managing resources 

11:15 AM
What is The Right Strategy & What to Expect at the ITC?

The number of patent cases going through the ITC has risen sharply with 54 cases instituted in 2016. Interest in the ITC can be attributed to favorable market share outcomes compared to damages with IPR proceedings. The Tech, Electronics and Telecom industries are seeing similar numbers over the last couple of years but Bio/pharma and Medical Devices have seen the biggest increase in ITC use.

This panel examines:

  • Recent development at the ITC
  • When does the ITC make sense it/when doesn’t make sense
  • How to prepare?
  • How best to use ITC in parallel proceedings?
  • What to expect?

12:00 PM
eDiscovery's Past, Present, and Future: How Technology and Legal Trends Shape Discovery

The problem is global, the technology is evolving, and the volumes are increasing. To understand where things will go in eDiscovery we’ll look at the technology trends that created the industry, and the business drivers that continue to define the changes we see today.

12:45 PM
01:35 PM

Five 18 minute roundtable discussions hosted by a topic expert.
(Attendance is for in-house counsel only – except moderators)

Roundtable 1: 'Utilizing Best Practices in IP Budget Management and Forecasting'
Moderated by: Eric Moran, Team Lead - Sales Engineer, Questel

Roundtable 2: 'Due Diligence, Portfolio Management and Valuation' 
Moderated by: Thomas Yee, Partner, Knobbe Martens

Roundtable 3: 'Use Of A Global Patent Portfolio: Licensing And Litigation Strategy'
Moderated by: Joe Casino, Partner, Wiggin and Dana LLP

Roundtable 4: 'Aligning your Prosecution & IP Portfolio with the Business'
Moderated by: Daniel Brownstone, Partner, IP, Fenwick & West LLP

Roundtable 5: 'Unintended Consequences of Nautilus, Highmark, Octane & ALICE for Patent Owners'
Moderated by: Phil Colburn, Co-Managing Partner, Cantor Colburn LLP

Click here for more details. 

03:05 PM
03:30 PM
The Evolution of Post Issuance Proceedings (PIP) Strategy

Running a successful IPR demands greater sophistication from all stakeholders. Patent owners are adapting to the tougher landscape and petitioners still have great odds of being successful. Judges have also adapted, and seem to have evolved their thinking and process. As both petitioners and patent owners gain more experience and in-house and outside counsel gain more sophistication, opportunity arises to benchmark the evolution of PIP.

This panel will explore:

  • Where are PIP heading next? What does the environment look like?
  • Hazards to avoid and PIP best practices
  • How can you transform your litigation strategy?
  • Future trends and crucial lessons learned

04:15 PM
Trade Secrets in Your IP Strategy: Business Alignment, Implementation & People

As uncertainty at the PTAB and the threat of invalidity complicate patenting, trade secrets are becoming a new strategic option for IP leaders. At its core, a successful trade secret strategy relies on two equally important factors: people and process.

This panel will explore:

  • The business choice between trade secrets and patents
  • Developing and maintaining a trade secrets process
    • Key elements in program development
  • The human factors and implementation
    • Education
    • Engagement
    • Reinforcement
    • Procedures
  • Proactive and preventative measures
  • Responses to a breach

05:00 PM
Ethics in Intellectual Property

This session outlines various ethical issues in intellectual property:

  • Ethical frameworks
  • Ethical leadership
  • Ethical failures
  • Ethics in business
  • Ethics in intellectual property
  • Takeaways and lessons learned

06:00 PM