Menu

linkedin-icon.png twitter-icon.png

AGENDA: Thursday, May 12, 2016

12:30 am
LUNCH BREAK
12:35 am
Lunch 'n' Learn: Aligning IP and Business Strategies - An Interactive Discussion

To fully utilize and maximize the value of an IP portfolio, it must be aligned with a company’s corporate strategy. This interactive discussion will focus on key components of designing, maintaining, and using an IP portfolio:

  • What potential do IP assets have to support your business objectives?
  • What IP assets do your competitors have and what are future industry trends?
  • How do you decide how IP assets best support project objectives?
  • How should you review your existing IP to control costs and maximize value?
  • What should you consider when handling disagreements and transactions with competitors relating to IP?


07:30 am
BREAKFAST & REGISTRATION
08:30 am
When To Trade Secret & Manage The Process

In the current landscape, IP leaders are looking at trade-secrets with a new found respect. In the right situation, it may be better to keep certain innovations and technologies as trade secrets instead of patenting them. Once a trade-secrets program is in place, it must be managed well, which means managing process and people. What are the best approaches to trade secrets?

This panel will explore:

  • When does it make sense to trade secret instead of patenting
  • Proactive strategies for implementing trade secrets
  • What’s the corporate culture and will it have to change
  • NDAs & Confidentiality Agreements – vendors and employees
  • Social Media
  • Reactive strategies – after a breach






09:20 am
A Balanced Enforcement Strategy For Operating Companies

In today’s post-ALICE and AIA world, enforcing your IP rights is complex. Understanding what you have and how you can enforce your IP is a fundamental aspect of your IP strategy. What is the strategic outcome of your enforcement program and how will this strategy impact the rest of the company? Crucially, how does it serve your organization's core goals?

This panel will examine:

  • Internal Due Diligence – are your patents strong enough
  • Aligning your enforcement strategy with your business goals
  • Enforcement aligned with a monetization program – Are you brand conscious?
  • Engaging outside counsel & managing costs
  • The keys to litigation success – prepare to succeed or prepare to fail






10:00 am
The Three Pillars Of Intellectual Property Strategy

The management of your IP portfolio is the nexus of three essential components: prosecution, portfolio management and due diligence. From working with R&D, deciding what to file, what to keep, the competitive landscape and how to manage your portfolio - all are central to your success as an IP leader. This panel tackles how to use a combination of offensive and defensive strategies to develop a robust intellectual property strategy that aligns with your business goals.

This panel will explore:

  • Portfolio management and prosecution as the innovation gatekeeper
  • Patent prosecution in the era of IPRs, CBMs, ALICE and Octane
  • Due diligence – internal analysis, competitive landscape and the business goals
  • Evaluating your portfolio’s health—signs of vitality and red flags

 









10:10 am
NETWORKING BREAK
11:40 am
Benchmarking Post Issuance Proceedings

Are post issuance proceedings the patent killer or just the bad patent killer? Clearly the landscape is more complex than it first appears. Ranging from challenges such as business system and software patent validity to how best to prepare for post issuance proceedings. On the defensive side, post issuance proceedings may not be quite the boon they first appear to be – what is the best way to utilize them defensively?

This panel will examine:

  • Determining the defensive & offensive strategic implications:
    • Post-grant review
    • Inter Partes Review
    • CBM
      • Business process patents
      • Software patents
    • Supplemental examination
  • Where are we heading
    • Do we have enough to start benchmarking the procedures






01:45 pm
Roundtables

Four rotating, 20 minute discussions hosted by a topic expert

(Attendees are in-house counsel only - except moderators)

 

  • Roundtable 1: Unintended Consequences: What Patent Owners Need to Know about Nautilus, Octane, Highmark and Alice
  • Roundtable 2: Think Fast And Spend Wisely: Best Practices in Invention Disclosure Management and IP Budget Forecasting
  • Roundtable 3: Getting Buy-in On your IP Strategy Internally
  • Roundtable 4: Strategies for Building and Buying Enforceable Patents



Click HERE for more details

 









03:05 pm
NETWORKING BREAK
03:35 pm
Adapting Your Defensive Litigation Strategy

Post AIA, the pendulum has shifted slightly in favor of the defendants. However NPEs are still pursuing their business objectives and operating companies jump to litigation to bring defendants to the negotiation table. Defensive strategies against other operating companies are very different from those against NPEs – making it essential to develop adapted strategies to NPEs and operating companies.

This panel will examine:

  • You will get sued: proactive preparation strategies
  • What to do when approached—engaging and understanding motivation
  • Preparing your defense: buy time, maximize resources, know the endgame
  • Anticipating enforcement strategies and formulating your responses
  • Considering the consequences when defending against rivals




04:25 pm
KEYNOTE PRESENTATION: Intellectual Property Lawyering in the Fourth Industrial Revolution

The fourth industrial revolution — the Internet of Things (IoT) — has promised to create global growth and prosperity. As companies transform their businesses by “going digital,” how do we protect IP related to IoT and its accompanying big data, software analytics, cloud computing, agile development and wireless communications?  With these transitions, IP law practitioners must adopt their traditional lawyering approaches to capturing and securing such IP rights — especially patents. A failure to recognize and adapt to this environment will result in a failure of IP law practitioners’ essential job function: helping to create or sustain client profitability and enable long-term business growth.



05:15 pm
Cocktail Reception