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IP STRATEGY: Atlanta 2015

The AIA has transformed the landscape: IP owners are finding it harder to monetize and enforce their patent portfolio and face growing hostility when they do.

Yet IP leaders are being asked internally to deliver on revenue targets by proactively monetizing, licensing, selling and enforcing their IP assets. This surge in IP commercialization means that companies now have to defend against infringement claims from rivals, corporate trolls, as well as NPEs. 

IP leaders need to build a coherent offense/defense strategy on solid processes and tools: due diligence, portfolio evaluation, unified patent prosecution – all while benchmarking its effectiveness. 

With increased scrutiny from company boards and the media, IP executives must also demonstrate top-level management skills: allocating resources, making a strong business case for their strategies and getting leadership on board.

The IP Strategy Summit covers all the challenges and opportunities of this new IP landscape.

5.5 hours of CLE CREDITS: Application for Georgia accreditation of this program is currently pending.

KEY TOPICS DISCUSSED
  • Portfolio Management – Aligning Business Goals with IP Strategy
  • Designing a Prosecution Strategy for the Global Market
  • Strategies for Dealing with NPEs - Fight or Flight 
  • The Price of Entry: Litigation & Enforcement
  • Defending Against Infringement Claims from Operating Companies
  • Post Issuance Proceedings - Their Role in Your IP Strategy
  • Monetization for Operating Companies in a Post AIA & Alice World



WHO ATTENDED
  • Chief IP Counsel
  • VP & Director of IP Strategy
  • Chief, Deputy and Associate General Counsel
  • Intellectual Property, Trademark and Copyright Counsel
  • Head of Litigation
  • Director of Business and Legal Affairs
  • Director/VP of Intellectual Property
  • Director/VP of Licensing
  • IP Counsel
  • Patent Counsel
  • VP & Director of Intellectual Asset Management




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