Trademark & Copyright Strategies for The Digital Age
A company’s trademarks and copyrights are some of its most important – and public-facing – assets. While the digital age of e-commerce, mobile advertising and social media can connect a brand or product directly to consumers, it also breeds piracy and counterfeiting. This means lost sales and eroded brand equity.
Today’s trademark and copyright professional needs to constantly stay one step ahead with a strong brand and content protection strategy.
How can companies fight back and mitigate counterfeiting? What are the best anti-piracy and content protection strategies? When does it make sense to litigate?
The TM&C summit brings together thought leaders to uncover the challenges and opportunities of an effective strategy.
KEY TOPICS DISCUSSED
Trademark Enforcement: Policing & Enforcing Your Trademarks
gTLD: Emerging Best Practices
Copyright in the Data Era: Current Landscape, Challenges, Trends and Projections
Hot Issues in Trademark Law
Social Media & Web 2.0: Striking the Right Balance
Anti-Piracy and Content Protection Strategies
Senior Counsel, Trademarks
VP & Director of IP Strategy
Chief, Deputy and Associate General Counsel
Intellectual Property, Trademark and Copyright Counsel
Head of Litigation
Director of Licensing
Senior Copyright Counsel
Director/VP of Licensing
Vice President of Brand Licensing
Joe has been the Intellectual Property Counsel at Mitsubishi Chemical Holdings America, Inc. since May 2014. Before going in house, he was a Senior Associate in Orrick, Herrington & Sutcliffe LLP's Intellectual Property Group where he focused his practice on patent and trademark litigation since 2007. Before Orrick, Joe worked for a boutique firm prosecuting pharmaceutical patents. Joe is a 2006 graduate of the Benjamin N. Cardozo School of Law and a 2000 graduate of Columbia College where he graduated with a degree in Biochemistry.
As Vice President and Trademark Counsel for the Estée Lauder Companies Inc., Rita is responsible for a variety of trademark and copyright related matters including negotiating and drafting licenses and IP related aspects of mergers, acquisitions and divestitures. In addition to her transactional work, Rita is responsible for global trademark clearance and prosecution, as well as trademark and copyright litigation management and conflict resolution, for the Estée Lauder, MAC, Jo Malone and Tom Ford Beauty brands. Finally, Rita acts as the lead lawyer for the Tom Ford Beauty and Jo Malone luxury brands as well as the North American region, counseling senior brand and regional management on a wide variety of IP and non-IP related issues. Rita began her IP career as a Trademark Examining Attorney at the United States Patent and Trademark Office. She left the USPTO to enter private practice, first as a Trademark Associate at Arent Fox and later as an IP Associate at Fried Frank.
Jennifer Chung is an Assistant General Counsel at Time Inc. where she manages the company’s global intellectual property portfolio. Previously, she was an Assistant General Counsel at the New York State Department of Economic Development, where she worked on a variety of the state’s economic development programs to bring and keep businesses in New York state, and assisted in the management of the I LOVE NEW YORK family of trademarks and service marks, used to brand NY’s premier tourism and marketing program. Prior to the NYS DED, she spent almost eight years working on a variety of high-level intellectual property litigation matters, and also had a tenure as an Assistant District Attorney in New York County (Manhattan) handling criminal appeals on behalf of the State. She was a law clerk to the Honorable Gabriel Gorenstein, District Court Magistrate Judge, Southern District of NY. She graduated with a B.A. from Cornell University and a J.D., cum laude, from Albany Law School and is licensed to practice law in New York State.
Delphine Knight Brown is a litigator whose practice focuses on complex intellectual property and technology cases. Her patent litigation experience, including Hatch-Waxman cases for several generic pharmaceutical companies, has involved pharmaceutical, medical device, computer software and hardware, and business method patents as well as misappropriation of trade secret claims and unfair competition matters. Delphine also handles complex copyright and trademark infringement and licensing matters.
Patrick Flaherty advises Verizon’s business units worldwide on intellectual property and Internet law and policy issues and is charged with managing and protecting Verizon’s intellectual property rights. Patrick received a Bachelor of Corporate Law and LL.B from the National University of Ireland, Galway, and LL.M in intellectual property law from the George Washington University School of Law. He is admitted to practice in the State of New York, is registered as corporate counsel in the Commonwealth of Virginia, and is a Solicitor in England and Wales.
Michael Sparling is Vice President and Assistant General Counsel of 1-800-FLOWERS.COM, INC., the world’s largest florist and gift shop. His areas of responsibility also include 1) the management of the Company’s intellectual property spread across 30 brands and encompassing 5000+ domain names, 300+ foreign and domestic trademarks and 100+ copyrights and patents; 2) the drafting and revision of a broad spectrum of corporate transactional agreements (promotional, marketing, corporate service, IT, vendor services and assorted others); 3) trademark litigation; and 4) the research and strategic acquisition of valuable intellectual property.
Intellectual Property attorney registered to practice before the U.S. Patent and Trademark Office, specializing in IP litigation, licensing, adverse action matters, agreement preparation, negotiation and counseling, acquisitions, patent preparation and prosecution, and trademark protection. He is currently an IP attorney at Avaya Inc. Prior to joining Avaya, Joe spent several years at Pitney Bowes Inc. managing their commercial and intellectual property litigations. Prior to joining Pitney Bowes, Joe spent several years at Fish & Neave (now Ropes & Gray) in New York. He received his B.E., Electrical Engineering from Manhattan College in 1989, and his Juris Doctorate from New York Law School in 1993. He is admitted in New York, New Jersey. He speaks regularly at a number of legal forums on the all aspects of IP law and currently serves as the Chair of the IPO’s Damages & Injunctions Committee.
Ms. Hartzell has significant experience in intellectual property litigation, including cases involving trademark, copyright, trade secret and patent. She also has experience enforcing covenants not-to-compete and confidentiality agreements. She protects her clients’ intellectual property rights and defends those accused of infringement. She works closely with her clients to understand their business needs and aggressively defends her clients’ interests, seeking the most efficient route to resolve litigation in a way that satisfies those needs. In 2014, Ms. Hartzell was named among the Law Bulletin’s "40 Illinois Attorneys Under Forty To Watch." She was selected for inclusion in the 2011-2015 Illinois Rising Stars® lists and a “2015 Emerging Lawyer” by Emerging Lawyers Magazine, which recognizes top up-and-coming attorneys in Illinois who are under 40 or practicing fewer than 10 years. In 2012, Ms. Hartzell received the Chicago Bar Association's Alliance for Women's prestigious Alta May Hulett Award. Ms. Hartzell is a Fellow of the Litigation Counsel of America, an invitation-only, national trial lawyer honorary society. Ms. Hartzell earned her J.D. from The University of Michigan Law School and her B.S. in Mechanical and Biomedical Engineering from Duke University.
Andrew is senior counsel at Shutterstock. His work covers a broad range of matters, including commercial transactions, licensing, information, data privacy and copyright matters. He earned his J.D. from Brooklyn Law School and his B.A. from Tufts university. Andrew has also held positions at Bramson Entertainment Bureau and eMarketer.
Terry Ilardi specializes in open source and copyright matters for the IBM Corporation where he is IBM’s Copyright Counsel. For that position he manages a team responsible for both copyright and open source reviews, another team responsible for copyright registrations, and provides daily counsel to the corporation on copyright and OSS matters. Mr. Ilardi is currently an adviser to the American Law Institute’s (ALI) Restatement of the Law, Copyright. He previously served as an adviser to the UC Berkeley Copyright Principles Project and also as an adviser to ALI’s Principles of the Law of Software Contracts project. He taught software licensing at New York Law School for seven years and additionally was chairman and founder of the Intellectual Property Owner’s Association Open Source Committee from its inception in 2002 through 2007. He was an active participant in the GPLv3 Discussion Committee B from 2006 through the GPLv3’s publication in June, 2007. He is currently a member of the IPO’s Copyright Committee and the AIPLA’s Open Source subcommittee. Mr. Ilardi has made numerous presentations on open source licensing, the GPL, mass market contracts and copyright for the ABA, AIPLA, IPO, PLI and many other professional organizations and educational institutions and has published numerous articles on these same subjects. Mr. Ilardi is a graduate of the SUNY at Buffalo Law School and holds a B.S. in Physics from SUNY at Stony Brook. He is a member of the New York Bar and is admitted to practice before the US Patent and Trademark Office.
Adam Baldridge, a shareholder in Baker Donelson's Memphis office, is a member of the Intellectual Property Group and concentrates his practice in intellectual property and technology litigation. Mr. Baldridge is listed in The Best Lawyers in America® in Intellectual Property Litigation, Copyright Law, Patent Litigation and Trademark Law. He has extensive experience in copyright, trade secret, trademark, patent, unfair competition, trade dress and right-of-publicity cases. Mr. Baldridge represents clients before the Federal Circuit Court of Appeals. He represents clients on a regular basis before the Trademark Trial and Appeal Board of the United States Patent and Trademark Office as well as the United States Copyright Office.
Ms. Walker is currently Associate General Intellectual Property Counsel at Xerox Corporation where she specializes in trademark and copyright law. Before taking the position at Xerox, she worked as an Associate at Nixon Peabody LLP. Ms. Walker holds a J.D. from University of Michigan Law School and a B.A. in Political Science from University of Rochester.
Jessica Heiss is Vice President and Trademark Counsel for The Estee Lauder Companies Inc., the global leader in prestige beauty with a diverse portfolio of 25+ brands sold in 150+ countries. In addition to handling anti-counterfeiting enforcement work for all brands, Jessica is responsible for global trademark clearance and prosecution, as well as trademark litigation management and conflict resolution for the Smashbox, La Mer, Darphin and Glamglow brands. She also serves as the Dedicated Lawyer for the La Mer brand, counseling senior brand management on a wide variety of IP and non-IP issues. Prior to joining The Estee Lauder Companies in 2004, Jessica was an Associate in the IP department of Pedersen & Houpt in Chicago, Illinois. Jessica received her B.A. from the University of Illinois at Urbana-Champaign and her J.D. from DePaul University College of Law. She is a frequent speaker on trademark related issues.
Deborah Robinson is Vice President, Anti-Piracy in the Business and Legal Affairs Department
of Viacom. She is responsible for the development and implementation of anti-piracy protocols,
creation of enforcement strategies, and oversight of content protection operational workflows.
She is also responsible for facilitating anti-piracy employee awareness programs and creating
and conducting employee training programs.
Prior to joining Viacom, Ms. Robinson was Regional Counsel in the Anti-Piracy Legal Affairs
Department for the northeast, central and southern regions of the Recording Industry Association
of America (RIAA). She was responsible for monitoring and assisting with state and federal
criminal investigations and prosecutions for the illegal duplication and distribution of sound
recordings in 39 states, the District of Columbia and Puerto Rico. She also provided music piracy
litigation training to prosecutors.
Ms. Robinson completed seven years of service as an assistant district attorney in Philadelphia,
Pennsylvania. As a prosecutor, she was responsible for the successful prosecution of hundreds
of major felony trials, including several high profile cases. During her last two years of service,
she was the assistant chief of the Municipal Court Unit, where she was responsible for
supervising 35 attorneys and the litigation of 65,000 cases each year.
Before becoming a prosecutor, Ms. Robinson was an associate at the law firm of Crawford and
Associates in Philadelphia, practicing personal injury, entertainment and corporate law. She also
served as legal counsel to the International Association of African American Music.
Ms. Robinson has shared her expertise as a television legal analyst on several networks,
including ESPN, CNN Headline News, and Comcast CN8. She has also written articles for
She received her J.D. degree from the University of Pittsburgh School of Law and holds a B.A.
degree in economics from Howard University.
David S. Fleming is a shareholder in the Chicago office of the U.S. intellectual property firm of Brinks Gilson & Lione. Mr. Fleming concentrates his practice on trademark litigation and counseling. He has handled trademark disputes in federal courts throughout the United States. His cases have covered issues arising in many industries, including Internet businesses, telecommunications equipment, entertainment and financial services, and consumer products. He has handled a diverse range of trademark matters involving such areas as keyword advertising, gray market and counterfeit sales, and licensing disputes.
Mr. Fleming has been a frequent speaker and author on trademark issues, and he is the co-author of Trademark Litigation Practice, published by Bloomberg BNA. He also is active in the International Trademark Association, serving as the Association’s Counsel, sitting on its Board of Directors, co-chairing an annual meeting and other educational programs, and serving on various committees.
Mr. Fleming is a graduate of the University of Illinois College of Law (J.D.) and Northwestern University (B.A.).
Jenevra Georgini is Associate General Counsel at American International Group, Inc., where she heads the Digital & Business Services legal group. Jenevra focuses on social media issues, contracts for data and services, and outsourcing. Her experiences at AIG include managing through a time of industry-wide change, leading novel technology deals, and streamlining and automating legal processes. She has also served as a volunteer advisor to financial technology startups through the NYC FinTech Innovation Labs program.
Before joining AIG, Jenevra was an associate at the law firm Brown Raysman (later Thelen Reid Brown Raysman), where she represented companies ranging from startups to multinationals in corporate and intellectual property matters. She received her JD from Brooklyn Law School and her BA from Tufts University.
Divya Jayachandran is counsel at NBCUniversal, where she manages all aspects of interactive marketing and advertising and social media for NBCU’s entertainment, sports, and news networks, digital properties, and stations. Prior to her position at NBCU, Divya advised a range of clients as an intellectual property associate in the New York office of Kilpatrick Townsend & Stockton, where she focused her legal practice on counseling related to advertising, marketing, trademarks, copyrights, and social media. Divya hails from Phoenix, Arizona. After graduating from Cornell University with honors, she headed to New York City to study law at Fordham University
Jessica Elliott Cardon is Senior Vice President, General Counsel for Camuto Group, a multi-branded footwear and handbag company founded by Vince Camuto and based in Greenwich, CT. Camuto Group owns and actively licenses the Vince Camuto family of brands, including the Vince Camuto and Louise et Cie fashion brands. Jessica has been the primary in-house counsel for Camuto Group, overseeing all legal aspects of its licensing activities, since January 2008. Her transactional practices focuses on consumer product and fashion licensing and merchandising. She regularly negotiates and drafts product and fashion licensing agreements, covering a wide variety of apparel and accessory products.