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TRADEMARK & COPYRIGHT: NEW YORK 2015

Trademark & Copyright Strategies
for The Digital Age

A company’s trademarks and copyrights are some of its most important – and public-facing – assets. While the digital age of e-commerce, mobile advertising and social media can connect a brand or product directly to consumers, it also breeds piracy and counterfeiting. This means lost sales and eroded brand equity.

Today’s trademark and copyright professional needs to constantly stay one step ahead with a strong brand and content protection strategy.

How can companies fight back and mitigate counterfeiting? What are the best anti-piracy and content protection strategies? When does it make sense to litigate?

The TM&C summit brings together thought leaders to uncover the challenges and opportunities of an effective strategy.

KEY TOPICS DISCUSSED
  • Trademark Enforcement: Policing & Enforcing Your Trademarks
  • gTLD: Emerging Best Practices
  • Copyright in the Data Era: Current Landscape, Challenges, Trends and Projections
  • Anti-Counterfeiting Strategies
  • Hot Issues in Trademark Law
  • Social Media & Web 2.0: Striking the Right Balance
  • Anti-Piracy and Content Protection Strategies
WHO ATTENDED
  • Senior Counsel, Trademarks
  • VP & Director of IP Strategy
  • Chief, Deputy and Associate General Counsel
  • Intellectual Property, Trademark and Copyright Counsel
  • Head of Litigation
  • Director of Licensing
  • Senior Copyright Counsel
  • Director/VP of Licensing
  • IP Counsel
  • Patent Counsel
  • Trademark Attorney
  • Vice President of Brand Licensing
SPEAKERS
SPONSORS
PAST ATTENDEES