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TRADEMARK & COPYRIGHT: CHICAGO 2015

CLE credits: application for Chicago accreditation is currently pending.

A company’s trademarks and copyrights are some of its most important – and public-facing – assets. While the digital age of e-commerce, mobile advertising and social media can connect a brand or product directly to consumers – it also breeds piracy and counterfeiting. This means lost sales and eroded brand equity.

Today’s trademark and copyright professional needs to constantly stay one step ahead with a strong brand and content protection strategy.

How to fight back and mitigate counterfeiting?  What are the best Anti-Piracy & Content Protection Strategies? When does it make sense to litigate?

Our TM&C Summit brings together experts from leading brands to uncover the challenges and opportunities of an effective strategy.

KEY TOPICS DISCUSSED
  • Trademark Enforcement: Policing & Enforcing Your Trademarks
  • Anti-Counterfeiting Strategies: Playing Offense and Defense
  • Anti-Piracy & Content Protection Strategies: What’s Working? What’s Next?
  • Preparing for Litigation & Trial
  • Copyright in the Digital Era: Landscape, Challenges, Trends and Projections
  • Hot Issues in Trademark Law
  • gTLD: Emerging Best Practices
  • Social Media & Web 2.0: Striking the Right Balance
WHO ATTENDED
  • Senior Counsel, Trademarks
  • VP & Director of IP Strategy
  • Chief, Deputy and Associate General Counsel
  • Intellectual Property, Trademark and Copyright Counsel
  • Head of Litigation
  • Director of Licensing
  • Senior Copyright Counsel
  • Director/VP of Licensing
  • IP Counsel
  • Patent Counsel
  • Trademark Attorney
  • Vice President of Brand Licensing
SPEAKERS
SPONSORS
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