CLE credits: application for Chicago accreditation is currently pending.
A company’s trademarks and copyrights are some of its most important – and public-facing – assets. While the digital age of e-commerce, mobile advertising and social media can connect a brand or product directly to consumers – it also breeds piracy and counterfeiting. This means lost sales and eroded brand equity.
Today’s trademark and copyright professional needs to constantly stay one step ahead with a strong brand and content protection strategy.
How to fight back and mitigate counterfeiting? What are the best Anti-Piracy & Content Protection Strategies? When does it make sense to litigate?
Our TM&C Summit brings together experts from leading brands to uncover the challenges and opportunities of an effective strategy.