AGENDA: Tuesday, March 6, 2018

08:00 AM
09:10 AM
The “New Normal”: A Push to Quality in Prosecution and Portfolio Management

Quality patents are the only way forward in your filings and portfolio in today's post AIA landscape. To overcome legal and business challenges, companies must be more thorough in core elements like portfolio management, patent prosecution and resource allocation. Meeting these fundamental shifts means counsel must go beyond the standard clearance efforts and engage stakeholders at all levels of the organization to achieve a fully aligned patent strategy.

This panel will explore:

  • Portfolio management and alignment to core organization goals
  • Developing a more sophisticated patent prosecution strategy
  • Portfolio evaluations: Due diligence, market competitiveness and
    internal analysis
  • People, process and resource coordination

10:00 AM
Building a Defensive IP Strategy: Leveraging the Favorable Landscape

The landscape has long been favorable to the defendant, but recent decisions are pointing towards the patent owner. As the winds shift, are you leveraging your defensive strategy beyond IPRs? If patent owners do bring a case now, it will be a strong one; so the ability to be prepared with your defensive strategy is key. Preparing your resources, team and portfolio means you will be less reactive.

This panel will explore:

  • Preparing your defense and aligning with organizational resources
  • Scenario planning: What to do when approached?
  • Anticipating enforcement strategies
  • Considering the consequences: Going beyond just the financials

10:50 AM
11:25 AM
Enforcement as an Operating Company

IPRs have made patent enforcement a tougher and more complex undertaking. Nevertheless, it remains a crucial tool in safeguarding the essential business assets that are patents. You have to understand what’s in your portfolio, the capabilities of the opposition and most importantly be ready to face an IPR. Successful enforcement requires communication across the organization as well as buy-in from high level decision makers.

This panel will explore:

  • The keys to litigation success: Prepare to succeed or prepare to fail
  • Engaging outside counsel & managing costs
  • Reevaluating and updating IP enforcement plans
  • Running more in-depth due diligence
  • Allocating and managing resources 

12:15 PM
Trade Secrets in Your IP Strategy: Business Alignment, Implementation & People

As uncertainty at the PTAB and the threat of invalidity complicate patenting, trade secrets are becoming a new strategic option for IP leaders. At its core, a successful trade secret strategy relies on two equally important factors: people and process.

This panel will explore:

  • The business choice between trade secrets and patents
  • Developing and maintaining a trade secrets process
    • Key elements in program development
  • The human factors and implementation
    • Education
    • Engagement
    • Reinforcement
    • Procedures
  • Proactive and preventative measures
  • Responses to a breach

01:05 PM
02:05 PM

Four 20-minute roundtable discussions hosted by a topic expert.
(Attendance is for in-house counsel only – except moderators)

Roundtable 1: 'Problems and Pitfalls in Patent Annuity Pricing'  
Moderated by: Dan Bikus, Business Development Manager, Dennemeyer

Roundtable 2: Topic and details TBD

Roundtable 3: Topic and details TBD

Roundtable 4: Topic and details TBD

Click here for more details.

03:50 PM
04:10 PM
The Evolution of Post Issuance Proceedings (PIP) Strategy

Running a successful IPR demands greater sophistication from all stakeholders. Patent owners are adapting to the tougher landscape and petitioners still have great odds of being successful. Judges have also adapted, and seem to have evolved their thinking and process. As both petitioners and patent owners gain more experience and in-house and outside counsel gain more sophistication, opportunity arises to benchmark the evolution of PIP.

 This panel will explore:

  • Where are PIP heading next? What does the environment look like?
  • Hazards to avoid and PIP best practices
  • How can you transform your litigation strategy?
  • Future trends and crucial lessons learned

05:00 PM