Trademark & Copyright Strategies
for the Digital Age
A company’s trademarks and copyrights are some of its most important – and public-facing – assets. While the digital age of e-commerce, mobile advertising and social media can connect a brand or product directly to consumers, it also breeds piracy and counterfeiting. This means lost sales and eroded brand equity.
Today’s trademark and copyright professional needs to constantly stay one step ahead with a strong brand and content protection strategy.
How can companies fight back and mitigate counterfeiting? What are the best anti-piracy and content protection strategies? When does it make sense to litigate?
The TM&C summit brings together thought leaders to uncover the challenges and opportunities of an effective strategy.
CLE Approved! 6 hrs. NY State
(5 hrs. regular + 1hr. ethics)